Ingenius Prep

Location: Shenzhen or Guangzhou

Job Description:

The Marketing Manager will be responsible for lead generation and growing the company’s online and offline presence in South China and nearby markets. The Marketing Manager will develop and execute online and offline marketing campaigns, in addition to developing partnerships and corporate relationships. This is a position for someone eager to get extensive experience in marketing and business development, while working in a challenging yet collaborative environment. If you live and breathe marketing, we need to talk!

Qualifications:

● Must have strong writing skills in both Simplified Chinese and English, Traditional Chinese is preferable but not required

● Must have strong spoken English and Mandarin Chinese, Cantonese is preferable but not required

● Must be a hard worker with a willingness to learn

● Must be outgoing, creative, diligent, and self-motivated

● Must have strong time-management skills

● Experience in marketing related work and best practices in our local markets (Shenzhen and Guangzhou), including organic lead generation and/or local lead generation platforms/channels

● Experience in marketing via social media platforms, such as Facebook, Little Red Book, Instagram and TikTok

● Knowledge of the education industry and connections to local education organizations is preferred, especially paid advertising channels and local promotional resources

Job Responsibilities:

● Assist Director of Marketing and Office Directors in formulating marketing strategy and tactics to promote our company and drive qualified leads to our front door

● Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more

● Produce engaging promotion content and coordinate events for marketing campaigns

● Support in-house and partner presentations, RSVPs, and event success

● Produce valuable and engaging content for our social platforms and website

● Research and attend industry events - expos, networking events, etc.

● Build strategic partnerships with key industry players

● Measure and report performance of marketing campaigns, gain insight, and assess against goals