Content Marketing Specialist
Location: Flexible in the U.S.A
Job Description:
We are looking for a talented Content marketing manager to take full responsibility for our inbound marketing strategies including social media, blogs, and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness. Responsibilities include executing both online and offline marketing campaigns targeting the Chinese community throughout North America. This position offers an exceptional opportunity for individuals seeking comprehensive experience in marketing and business development within a dynamic and collaborative environment. If you have a passion for marketing, let's connect!
Job Responsibilities:
- Write and publish short-form and long-form blog & e-resource content
- Develop strategic and high-quality presentations on selected topics to provide value to our audience
- Construct engaging Google Slide presentations for webinars and private events to drive leads and sales of the U.S. division
- Research industry-related topics & keywords
- Conduct keyword research and use SEO guidelines to optimize content
- Craft, edit, and proofread written pieces before publication for grammar, sentence structure, punctuation, spelling, etc.
- Coordinate with marketing and design teams to illustrate articles and presentations
- Identify customers’ needs to drive new engaging blog content topics
- Create and manage a quarterly blog content calendar
- Measure & report blog content performance weekly
- Analyze and improve blog strategy to hit target KPIs
Qualifications:
- Bachelor’s Degree or greater
- Native Mandarin/Chinese Speaker
- Must be passionate & excel at writing
- Proven work experience as a blog writer, copywriter, or similar role, or have a portfolio of published articles
- Must excel at online research and fact-checking
- Must be creative, diligent, self-motivated and highly-independent
- Must be excited to work on a fast-paced remote team
- Must have some familiarity with SEO & keyword research
- Must be organized & have strong time-management skills
- Bonus if you have familiarity with Wordpress
Company Overview: A fast-growing Educational Company!
InGenius Prep was founded in 2013 by law students at Harvard and Yale. Since then, the company has grown to a team of more than 150 full-time employees, and 500 part-time employees, as well as offices in the U.S., Canada, China, Korea, and more.
Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization.
Compensation: $40,000-$50,000 per year based on experience