Ingenius Prep

The Education Team Marketing Manager and Coordinator will be responsible for introducing, promoting, and coordinating different services to InGenius current families; generating leads; and growing the company’s online and offline presence in the InGenius e community around the globe. S/he will develop and execute online and offline marketing campaigns, generate marketing materials, in addition to developing partnerships and corporate relationships. This is a position for someone eager to get extensive experience in marketing and program development, while working in a challenging yet collaborative environment. If you live and breathe marketing, we need to talk!

Qualifications:

  • Must have native-like fluency in Chinese speaking and writing
  • Must have advanced fluency in English speaking and writing
  • Must be a hard worker with a willingness to learn
  • Must be outgoing, creative, diligent, and self-motivated
  • Must be extremely proficient with Chinese social media platforms (WeChat, Weibo, Zhihu, Xiaohongshu, etc.)
  • Must have strong time-management skills
  • Must be detailed oriented and organized
  • Experience in marketing related work (campus involvement, internships, etc)
  • Good taste, a sense of aesthetics
  • Up to date with the latest trends and best practices in marketing

Job Responsibilities:

  • Develop strategies and tactics to promote InGenius services and programs and drive qualified leads to our front door
  • Deploy successful full cycle marketing campaigns (start to finish)
  • Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
  • Oversee in-house and partner presentations, RSVPs, and event success
  • Produce valuable and engaging content for our social platforms and website (including posters, articles, videos, presentations, etc.)
  • Collaborate and guide presenters to prepare, rehearse, and conduct presentations
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals
  • Communicate across departments to develop and reinforce positive collaboration
  • Communicate with leads as needed
  • Assist the Education Leadership Team for different tasks, including but not limited to research, protocol reinforcement, information organization, etc.